Zoey Van Jones
Founder/Eyebrow & Makeup Artist
What do you get when you mix a master’s degree in fine art, a rock-n-roll personality and an expertise for shaping eyebrows? Meet Zoey Van Jones. She crafted her artistic talents in beauty at MAC Cosmetics. It was there that her design background coupled with her skills in makeup artistry inspired her aesthetic for shaping brows. Zoey’s warm, friendly approach also made her a natural teacher as she took the time to show clients how to see their brow’s optimum form. After an apprenticeship with a prominent celebrity brow artist in Beverly Hills, Zoey went out on her own where she quickly became one of the most requested eyebrow-shapers in the area. With growing demand, she opened Zoey Van Jones Brow Studio in 2007 featuring a staff of talented, like-minded eyebrow artists that she’s mentored in her brow philosophy. 

Zoey Van Jones

Zoey Van Jones

Zoey Van Jones

ZVJ Philosophy
“I’m totally motivated by teaching people to ‘see it’.  You can see the ‘ah-ha’ come across a client’s face, it makes what we do worthwhile. Doing something that empowers people to feel better about themselves and the way they look every day is awesome! In the salon, I wanted to create an environment that was friendly and inclusive.”

ZVJ Brand Direction
Zoey Van Jones launched her product line in 2012 with the Eyebrow Shaping Stencil Kit. In 2013, Zoey expanded the line of brow shaping and artistry tools. In 2014, Zoey Van Jones Brow Studio was one of the small businesses nationwide selected for Wells Fargo Works Project. In the same year, Zoey Van Jones brought on a sales team, introducing the ZVJ Cosmetics line to national retailers. Since opening the Zoey Van Jones Brow Studio in 2007, Zoey has expanded the Pasadena location to accommodate her incredibly supportive and loyal client list of over 12,500.


ZVJ History

Bachelor’s of Fine Art/Photography
Columbia College in Chicago

Master’s of Fine Art,
Otis College of Art & Design & Art Center.

Freelance Makeup Artist & Stylist, Elite Talent, Chicago.

MAC Cosmetics

Esthetician’s license, Culver City Beauty School

Trained & worked with Eugenia Weston, Senna Cosmetics
and Anastasia, Beverly Hills

Opened ZVJ Brow Studio in 2007